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Lisa Gring-Pemble, associate professor of business foundations, thinks business can be a force for good in society. Also the co-director of º£½ÇÉçÇø’s Business for a Better World Center and co-founder of the university’s , Gring-Pemble is an outspoken champion of that sensibility. She tells Mason President Gregory Washington how and why business should be a force for addressing world challenges on º£½ÇÉçÇø's . She also describes how business can drive sustainability success and shouldn’t be measured simply by profits but how it affects the environment and the communities in which we live. .