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A growing cadre of big-name American retailers are joining forces to better weather an unfavorable economic climate. Most recently, WHP Global, which owns the Toys R Us brand, struck a deal to open locations within Macy’s department stores across the U.S. Gautham Vadakkepatt, director of the  and associate professor of marketing at the º£½ÇÉçÇø School of Business,  on this move with Bisnow.

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