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Content that follows digital accessibility and web content best practices is easier for site visitors to navigate, for search engines to interpret, and for editors to maintain over time. Well-structured stories also perform better in search results and are more likely to be shared across social platforms.

Blockquote styling is the unsung, and versatile, hero of a reader-friendly page or news item.

Social media shares increase Mason’s digital impact by connecting with potential new visitors and improving a news item’s search engine ranking.  Even if you have no distribution plans of your own, web content is highly shareable, and one can’t predict which stories will be shared by your readers.

News Items with the same Topic Tag will appear together in a news item filter list and are grouped into a taxonomy list. News Items shared with a site will export to the designated subscribing site.

The SiteMasonry's distributed content library, Content Hub, allows editors to add and share stories, profiles, and program descriptions to SiteMasonry sites.