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In the heart of Northern Virginia’s Innovation District, you can feel the buzz of ideas turning into action. Labs hum with experiments, whiteboards fill with sketches of prototypes, and the seeds of new ventures begin to grow. Guiding these entrepreneurs and inventors are TJ Master and Elizabeth Pyle, mentors with the Virginia Small Business Development Center’s (SBDC) Innovation Commercialization Assistance Program (ICAP).

Their job? Helping early-stage entrepreneurs transform vision into viable business strategy.

For both Master and Pyle, mentoring is more than advising—it’s about meeting founders where they are, asking tough questions, and helping them navigate the uncertain early stages of growth.

“I’m a go-to-market expert,” Master said, describing his background that spans Business-to-Consumer, Business-to-Business, and Business-to-Government sectors. “At ICAP, I work with teams from ideation through scaling. Most teams come in with an idea of their initial market and value proposition—I help them test those assumptions and figure out how to turn early interest into a go-to-market plan that makes sense.”

Master’s experience is hard-earned. He helped lead a global communications company from start-up to more than $100 million in annual revenue across six countries—culminating in a NASDAQ IPO. Now, his focus is on using that experience to fuel others’ success. “Working within a community of peers fosters collaboration and shared learning,” he said. “Founders get access to objective guidance in a space where everyone’s trying to solve similar problems.”

For Pyle, mentorship has always been about helping ideas find traction in the real world. Over the past two decades, she’s worked with start-ups and growth-stage companies in tech and health care, supporting founders as they turn ideas into sustainable businesses.

As chief operating officer of Aperiomics, Pyle led operations and regulatory strategy. Before that, she helped shape the entrepreneurial ecosystem at the University of Virginia (UVA), directing the National Science Foundation’s I-Corps site program and serving as associate director for technology entrepreneurship at UVA’s School of Engineering and Applied Science.

Today, through her consulting firm, Pyle & Associates, she supports companies across industries in interim leadership roles. At ICAP, “I typically work with first-time founders and later-stage teams, faculty spinouts, and start-up to early-stage companies in life sciences, tech-enabled, and government-adjacent sectors,” Pyle said. “My focus is helping them optimize business models, prepare for funding, and build teams that can execute.”

Both mentors say that while funding is often the first thing founders mention as a challenge, it’s not the only hurdle.

“Many teams haven’t deeply defined the problem they’re trying to solve,” Pyle said. “They focus on the technology instead of the customer’s pain. What they really need to do is set the tech aside and validate the problem—understand who has it, what it looks like, and how it affects workflow.”

Hiring and limited lab space can also slow momentum. 

Still, for both mentors, the region’s innovation energy is unmistakable. New initiatives like Governor Glenn Youngkin’s Lab-to-Launch program, which aims to streamline commercialization processes across Virginia’s universities, promise to make it even easier for entrepreneurs to turn ideas into impact.

“It’s an exciting initiative,” Master said. “It introduces a transparent and founder-friendly approach to licensing and tech transfer across the state, helping both researchers and entrepreneurs move their products forward faster.”

And while the innovation landscape is changing—particularly with artificial intelligence accelerating product development and investor expectations—Master sees opportunity in the shift. “Investors are asking for stronger growth signals earlier,” he said. “AI raises the bar for lean teams and drives faster hypothesis testing. That creates pressure and opportunity.”

For founders who don’t have a technical background, Pyle has simple but powerful advice: Build your team. “Be honest about your strengths and weaknesses,” she said. “Recruit people who can fill the gaps. Investors back teams who they feel can execute.”

Her second piece of guidance: Keep listening. “Leverage customer discovery interviews,” she said. “Talk to potential users, test assumptions, gather data, and refine the problem you’re solving.”

That focus on curiosity and adaptability is exactly what the Innovation District, led jointly by George Mason, Prince William County, and the City of Manassas, and anchored by George Mason’s Science and Technology ��������, hopes to cultivate—a community where researchers, students, and entrepreneurs collaborate to build something bigger than themselves.

Through ICAP, Virginia-based founders have access to free resources, mentorship, and networking opportunities designed to turn great ideas into market-ready ventures.

Master and Pyle are both on site to meet with founders and teams in the Innovation District. Learn more and register to for ICAP program benefits and mentorship through the . 

To connect with Master and Pyle, entrepreneurs can sign up for the Innovation District newsletter by emailing ibhi@gmu.edu.